(GREATER LOS  ANGELES REGION) - The world's biggest sporting event isn't just coming to Southern California—it's bringing one of the largest waves of business opportunity the region has seen in years.-

As Los Angeles hosts eight FIFA World Cup 2026 matches at SoFi Stadium, the spotlight may be on the field, but entrepreneurs, nonprofit leaders, restaurants, retailers, hotels, transportation companies, and service providers across the Inland Empire have an opportunity to benefit from the millions of dollars expected to flow through the regional economy.

According to the Los Angeles World Cup 2026 Host Committee, the tournament is projected to generate nearly $892 million in economic activity, including approximately $515 million in visitor spending and $338 million in increased wages.

Researchers estimate roughly 150,000 visitors will travel to the Los Angeles region during the tournament, with World Cup travelers historically spending more than $2,350 per person during their stay.

For Inland Empire builders, the question isn't whether you're an official FIFA supplier.

The question is:

Is your business ready to serve the demand?

Opportunity Extends Beyond the Stadium

Visitors won't spend every dollar inside a stadium. They'll eat at restaurants, stay in hotels, shop in local stores, rent vehicles, book transportation, hire service providers, visit attractions, and explore communities throughout Southern California.

That creates opportunities for businesses across a wide range of industries. Now is the time to evaluate:

• Do you have enough staff?
• Is your inventory sufficient?
• Can your equipment handle additional demand?
• Does your business have enough working capital to grow without creating cash-flow challenges?
  
  

Businesses that prepare before demand arrives are often better positioned than those scrambling to respond after the tournament begins.

Growth Requires Planning

Preparing for increased business may require additional investment. Restaurants may need larger food orders and seasonal employees. Retailers may need expanded inventory. Hotels may consider property improvements or technology upgrades. Transportation providers may need additional vehicles or maintenance capacity.

For many businesses, financing can help bridge that growth. Working capital can support payroll and inventory. Equipment financing may help expand operations. SBA lending programs can provide access to capital while preserving cash flow.

Whether you work with a banker, accountant, business advisor, or lender, now is the time to discuss what your business may need—not after customers begin arriving.

Market Carefully

Business owners should also be mindful of FIFA's trademark and branding rules. While businesses are encouraged to welcome visitors and celebrate the excitement surrounding the tournament, unauthorized use of FIFA logos, trademarks, or official event branding may create legal issues.

Before launching World Cup-themed marketing campaigns, merchandise, or public viewing events, review FIFA's intellectual property guidelines or consult legal counsel.

The Opportunity Doesn't End in July

The World Cup is only the beginning. Southern California is entering a remarkable period of major international events that could create opportunities for builders for years to come.

The calendar includes:

• FIFA World Cup 2026
• Super Bowl LXI (2027)
• LA28 Olympic Games (2028)
• LA28 Paralympic Games (2028)
• 
  

Businesses that successfully grow during the World Cup may be well positioned to compete for contracts, partnerships, and procurement opportunities tied to these future events.

Procurement Opportunities Are Already Open

While the World Cup creates immediate visitor spending, LA28 is creating long-term supplier opportunities.

The organizing committee has announced its goal of directing 75% of addressable spending to businesses throughout the greater Los Angeles region, with 25% targeted specifically toward small businesses.

Builders interested in competing should begin preparing now.

Resources include:

• Register as a supplier through the Regional Alliance Marketplace for Procurement (RAMP)
• Explore the Get in the Game LA Supplier Resource Hub
• Participate in programs such as LASEC Business Connect, which connects certified diverse businesses with procurement opportunities.
  
  

Waiting until contracts are announced may be too late.

Building relationships and completing certifications today can position businesses for tomorrow's opportunities.

Build More Than Sales

Major events create more than short-term revenue. They create visibility. Every visitor represents a potential repeat customer, online reviewer, referral partner, or future advocate for your business.

Businesses that deliver exceptional experiences, strengthen their digital presence, and build lasting customer relationships may continue benefiting long after the final whistle.

The greatest opportunity isn't simply serving more customers for a few weeks. It's turning first-time visitors into lifelong supporters.

What's Next?

If you're an Inland Empire entrepreneur, now is the time to prepare. Consider meeting with your banker, accountant, or business advisor to evaluate your staffing, inventory, financing, equipment, and operational needs before demand increases.

At the same time, explore procurement opportunities connected to LA28 and other upcoming regional events.

Builders who prepare today won't simply benefit from the World Cup.

They'll be positioned for one of the most significant economic opportunities Southern California has experienced in decades.